There is much to be said about the data deluge that marketers face today. However when it comes to the email channel, data provides an opportunity for marketers to create their ideal engagements with customers.
By leveraging the right marketing data, brands can create meaningful connections with customers at the moments they’re most likely to listen and respond. This in turn impacts other marketing channels, as email can serve as a bridge to connect other brand experiences, such as interactions on mobile, social and more. Epsilon compiles and analyzes aggregated data from billions of emails to provide brands with email benchmarks to evaluate their respective campaigns. We hope this data will allow you to assess your performance and help improve your email strategy moving forward. Please note that this benchmark data should only be used as a guideline. Specifics for each company will drive results.