In 2011, we launched A Brand New View to share the latest trends and developments impacting our field. Our goal was—and remains—to spur insightful conversations about our industry.

Today, three years later, we want to thank each and every one of our readers for your time and attention, as well as the feedback and comments you’ve shared. We’re glad you’re here, and hope you’ll keep coming back for more.

In honor of our three years, below are the top three blog posts, according to views, since our launch. While some of these posts may be months old, the applications are still relevant. Enjoy!

 

6 Direct Mail Stats That Can’t Be Ignored 

Direct mail marketers have spent the past few years defending the channel. While skeptics and media alike proclaim the marketing medium is dead, direct mail continues to be widely used and produces notable ROI…

 

Everything Old is New Again: How To Reactivate Your Inactive Customers 

Over the last four years, rising costs and economic uncertainty have impacted marketing budgets and strategies. Additionally, many consumers have cut back on spending. As many marketers can’t afford to invest in acquisition at the same level as they had previously, we often recommend clients look within at their own inactive customers…

 

Big Data In Motion: Next Phase of Big Data 

The open source framework Apache Hadoop has traditionally been used for batch oriented processing of very large data sets in a distributed environment, primarily in the context of analytics. As brands begin to focus more on how to reign in and leverage the vast data assets available today for real-time decisioning, we anticipate significant impact and growth of “Big Data in Motion”…

Topics: big data, Article, direct mail, inactive, marketing, Topic, US, Marketing

Join the discussion...