Customers now expect innovative brands to engage them on the device and medium they are using at the time. Therron Hofsetz,  Director, Enterprise Applications at Holland America Line explains how Holland America is connecting first and third-party data, predictive analytics and machine learning to enhance email, online and onboard experiences for guests.

Get Therron's take on how machine learning is impacting the travel industry and what the future of marketing will look like:

 

 

Topics: Article, innovation, machine learning, travel, digital marketing, Topic, US, Marketing

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