The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience.

  • Thanksgiving saw a 91% increase in consumers shopping through @PayPal mobile compared to 2012 http://bit.ly/IsDw6j
  • Thanksgiving & Black Friday brick-and-mortar sales reached $12.3B - up 2.3% from 2012 http://cnnmon.ie/19huOyq via @CNNMoney
  • Black Friday wasn't a bust. Shoppers spent about as much as LY. #Retail sales were up 3.2% in first 10 months of 2013 http://thebea.st/18iJu3l 
  • Holiday shoppers referred from #Pinterest on Black Friday spent 77% more per order than shoppers from #Facebook http://ibm.co/II533u 
  • New York took the top spot for total online retail sales on Cyber Monday followed by DC, LA, Chicago and Atlanta http://ibm.co/IEzDL6 
  • 18.3% of Cyber Monday online sales across 2,000 major #retail sites came from #mobile, an 80% jump over LY http://adobe.ly/1bh5pc8 
  • Average daily retail app installations grew by 29% during the 5-day shopping period http://ibm.co/IEzDL6
  • Cyber Monday sales rose 16% to $2.29B, according to @Adobe, which tracks activity on over 2,000 U.S. retail websites http://usat.ly/1cbuIt2 
  • From Thanksgiving through Cyber Monday, 49% of dollars spent online came from work computers http://bit.ly/IsDBqJ 

Any surprises? How did your campaigns hold up to your projections?

Topics: Article, insights, retail, thanksgiving, twitter, Topic, US, Marketing

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