The middle market represents an immense audience and is a top priority for many insurance carriers. Yet reaching this universe of nearly 50 million households in a relevant and cost efficient manner are ongoing challenges.

We partnered with LIMRA to create a life insurance segmentation approach specifically designed for the middle market and made it actionable down to the household level.

You can download the full report, Demystifying the Middle Market: An Actionable Understanding of Life Insurance, here.

LIMRA Middle Market Epsilon Blog.preview

Topics: infographic, LIMRA, marketing, middle market, Topic, US, Marketing

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