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Posts filed under category : abacus

Leveraging data for 25 years with the Abacus Cooperative

Author: Stacey Hawes

For many years, brands, retailers and catalogers have looked for ways to better leverage information about their customers in an effort to deliver better brand experiences. As technology evolved, so too did the level of relevant marketing messages we were able to deliver to our customers. Through all of this change, one constant has remained: data. It continues to be the driver of more relevant and targeted marketing messages.

Tags: abacus, catalog, Article, customer experience, data, direct marketers, Topic, US, Data

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