Digital affords brands more opportunities to acquire new customers. But the speed at which you can acquire these customers must also be met with a readiness to deliver a compelling and consistent customer experience. If you read my last article, your inbound acquisition efforts were hopefully successful. But once you acquire a new customer, how do you keep them and drive loyalty to your brand?
Over the last four years, rising costs and economic uncertainty have impacted marketing budgets and strategies. Additionally, many consumers have cut back on spending. As many marketers can’t afford to invest in acquisitions at the same level as they had previously, we often recommend clients look within at their own inactive buyers. A former customer is more likely to open and respond to an offer than a prospect who has never purchased from you before.