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Posts filed under category : ad quality

6 questions on improving advertising quality

Author: Epsilon Marketing

In today’s digital advertising ecosystem, only the highest-quality ads will achieve the best results. But with the rules for advertising quality rapidly changing, from viewability guidelines to brand safety concerns to combatting ad fraud, it’s often too much for marketers to solve on their own. We caught up with Raju Malhotra, senior vice president of products at Conversant, to get his take on the importance of ad quality and how marketers should approach it.      

Tags: ad quality, Conversant, Topic, US, Online

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