87% of marketers expect customer experience to be their primary differentiator, according to Gartner Research. But the digital transformation has presented brands with new challenges when it comes to customer experience forcing marketers to think differently about how they market to consumers, build brand loyalty and drive sales.
Technology has fueled a change in consumer behavior enabling viewers to watch what, when, where and how they choose. This shift has led to the mass adoption of over-the-top (OTT) consumption – the delivery of traditional film and TV content via the Internet without the need for a subscription to a traditional cable or satellite service.
This post is contributed by Kevin Elwood, President, Client Services at Epsilon