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Posts filed under category : advocacy

The road to advocacy

Author: John Bartold

As an industry, it’s time we move beyond the notion that a loyalty “program” can convert loyal customers into brand advocates. We tend to be more focused on making another sale rather than building another relationship. At the end of the day we all have to meet our revenue goals, but don’t allow your short terms goals to overshadow the power of high life time value brand advocates.

Tags: advocacy, Article, Loyalty, social media, Topic, US

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