I’ve got a thousand sound bites about Super Bowl advertising: It’s basically selfies for brands. It’s the opposite of 1:1 marketing. It's a cross-category free-for-all, growing in risk rather than opportunity given its price tag.
To say it has been an eventful year would be an understatement. Now at the helm of Epsilon’s agency business, I am at the center of the hyperbole that is the ad industry’s so-called “identity crisis.” Sure the fight for consumer’s attention has intensified, resulting in noticeable shifts like Dentsu’s acquisition of Merkle. And yes, it has resulted in headlines like “Epsilon Wins Del Monte, May Be Coming for Your Clients.” But what is really at the center of these changes and dramatic headlines?
The industry countdown to Cannes Lions has begun and two of Epsilon’s creative professionals are counting down with them. Senior art director, Jessica Keller and associate creative director Mark Bell will join more than 15,000 creatives, brands, partners and celebrities at the distinguished Cannes Lions International Festival of Creativity for inspiration, celebration and networking. The festival will take place from June 18-25, 2016.