A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.


Posts filed under category : Agility Loyalty

4 ways to develop the best loyalty program for your restaurant

Author: William Jenkins

Diners of quick service restaurants (QSRs) and fast-casual restaurants want to have deeper, more unique relationships with brands in a highly competitive space. As marketers, we need to leverage data to identify the best diners and engage them with relevant messaging at the right time, in the right place and through the right media to sustain their loyalty and increase their visits.

Tags: Agility Loyalty, Article, Loyalty Marketing, QSR

Customer loyalty is mission-critical in the age of the customer

Author: Tom Francoeur

Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.” This according to Forrester Research, Inc. in their latest report: The Forrester WaveTM Customer Loyalty Solutions for Large Organizations.

Tags: Loyalty, Global, Agility Loyalty, Forrester, Topic, Walgreens, Article, Loyallty, Analytics & Research