The spring cleaning phenomenon may be well under way in your home and it’s a concept that shouldn’t be overlooked by marketers. The yearly undertaking should be viewed as an opportunity to evaluate strategies and programs to determine what needs to be cleaned up (or out) for the second half of the year. As marketers become much more data-driven, it’s important to evaluate both the quality and quantity of your data. Here are four data spring cleaning tips to consider:
It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. As marketers try to effectively reach consumers across channels where do the best opportunities lie?