Digital transformation in the automobile industry has resulted in several innovations that are fueled by data insights. The Internet of Things and connected cars have driven capabilities such as remote car starts, guidance capability with voice assistant such as Google or Siri, geo-fencing and more. It’s predicted that by 2020, 98% of vehicles on the road will have connected car technologies within them. For example, several automobile manufacturers are leveraging connected vehicle technology to help track the ‘health condition’ of a car. When the vehicle is started, data is collected and transferred and then provides status updates on things like; brakes, oil life, tire pressure and more. That information triggers a status update communication that is sent to the vehicle owner along with a personalized service reminder. Because of the connected car data, automobile manufacturers can deliver personalized service notifications based on the true health needs of the vehicle.
This post is contributed by Maureen Moran, Group Product Manager, at Epsilon
Millennials are the largest living generation totaling 83 million people. Understanding the behavior of millennials and the why behind their behavior is paramount. But the key to marketing to millennials lies in letting go of the idea that millennials as a cohort all act in the same ways. The truth is that their age doesn’t determine their behaviors and preferences, their life stage does. For example, a millennial mom makes different purchase decisions than a millennial who has just graduated college.