‘Tis the season to be jolly …Marketers who capitalized on the recent back to school shopping season are already singing this tune as holiday 2015 approaches. Brands that made back to school a focus of their email marketing programs were likely very pleased with the results. Noticed how I didn’t say ‘the traditional back to school retailers’ were very pleased? There’s a reason for that.
Back-to-school season is upon us. Parents are sighing with relief as the weekly routine will soon be back in full swing. And retailers are preparing to benefit from back-to-school spending as consumers check off items their back-to-school lists. The average family with children in grades K-12 plans to spend $630.36 on electronics, apparel and other school needs according to NRF’s Back-to-School Spending Survey.