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Posts filed under category : Benchmarking

Q4 2013 email trends and benchmarks

Author: Epsilon Marketing

Today’s consumers communicate in real-time, across an abundance of channels in the physical and virtual worlds; making relationship-building efforts for brands more complicated than ever before. These digital savvy consumers also expect more personalized and engaging relationships with their brands of choice. It is no longer about push messaging. It is about pull to drive higher degrees of personalization.

Tags: Global, Paper, Topic, Benchmarking, Email Marketing, Email, Marketing, Mobile, Online