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Posts filed under category : Boomers

3 myths to avoid when marketing to boomers+ and millennials

Author: Stacey Hawes

Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on emerging generations like millennials. That’s why we’re paying attention to the 50+ group (boomers+), how they buy, where they spend and what motivates their spending power.

Tags: Boomers, Millennials, Ebook, Topic, US, Data