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Posts filed under category : Catalog

Why online retailers are leveraging offline marketing tactics

Author: Jackie Marquis

The emergence of pure play online retailers has caused disruption in the retail landscape since the launch of Amazon in 1995. Online sales continue to make gains. In Q2 of this year, e-commerce sales grew faster than they have in nearly two years according to Internet Retailer. For the always-on consumer, the online channel provides convenience and immediate access to products and information. Advances in digital technology and mobile now make the online shopping experience even easier for consumers with one-click checkout and in-app purchases.

Tags: Topic, US, Catalog, Article, Offline Marketing, Data, Online

The catalog’s role in your brand journey

Author: Stacey Hawes

And so it continues!  Last year following the NEMOA direct XChange conference I shared some thoughts on the evolution of the catalog and how it’s a thriving channel to generate revenue and share your brand story. The catalog continues to advance as a marketing strategy and as Deborah Cavanagh, SVP of Marketing for Talbots shared in her keynote at the recent direct XChange 2016 Spring Conference, “The catalog is an editorial platform – it’s a means to communicating product ideas. It’s an oasis of imagination.”

Tags: NEMOA, Customer Experience, Topic, US, Catalog, Article, Data, Marketing

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