A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.


Posts filed under category : CEO

The new world of convergence: A letter to the CEO

Author: Jennifer Bedford

Not that long ago, I sat across the table from a decision-maker in marketing and a decision-maker in technology for a travel client. I knew their business challenges, and they were both trying to achieve the same thing. Each of them, however, had their own agenda and view of the world, which isn’t uncommon.

Tags: Loyalty, Travel and Hospitality, Global, C-suite, Topic, CEO, Article, Travel, Marketing