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Posts filed under category : Channel

3 ways to maximize customer interactions

Author: Dan DeZutter

As a frequent traveler, I have strong brand loyalty to a specific airline, car rental company and hotel chain. One of the few perks of business travel is collecting rewards and using them for great family vacations. As a marketer I’m keenly aware of the benefits loyalty programs provide as well as the customer experiences I receive as part of these programs. This includes understanding the ways in which travel companies market to me when I am in flight or on property. During one recent stay at my favorite hotel brand I noticed a missed marketing opportunity that I thought was a good lesson for all marketers. Here’s what happened.

Tags: Travel and Hospitality, Customer Experience, Topic, US, Article, Channel, Data, Direct