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Posts filed under category : Colloquy

Marketing in the moments that matter, are you ready?

Author: John Bartold

Last week at the 2015 COLLOQUY Loyalty Summit, we brought a disruptive point of view to attendees on the subject of measuring loyalty KPI’s (Key Performance Indicators) in our session, "Marketing in the Moments that Matter, Are You Ready?".  Specifically, do KPI’s communicate our efforts or our outcomes? Should we be thinking about best practices, or best processes?

Tags: Loyalty, Colloquy, Topic, US, Article, Customer Relationships