It’s no secret consumers are starting to tune out traditional outbound marketing techniques. Still, I often sit in client meetings listening to marketers strategize about finding their next lead or prospect. They are constantly scouring outside lists or 3rd party data for names that they can acquire to send outbound marketing communications. But to reach today’s consumers, there are different methods to attract new customers, centered on the rise of inbound marketing.
My wife and I sat down recently to watch the initial episode of The Amazing Race where they introduce the teams that are participating. This season, all the participants are famous due to social media and I didn’t recognize any of them. As my Gen Z teenager entered the room, he quickly recognized almost all of the participants. It got me thinking about how he consumes content and how that might impact his purchase decisions or affinity towards something or someone.