Summer is winding down and the holiday season is approaching quickly. Why not take some time now to evaluate your email performance? Epsilon's Q2 2018 email trends and benchmarks report is here to help with quarterly aggregated data from over 17 billion emails sent by Epsilon clients in North America, across multiple verticals.
The doctor-patient relationship is evolving. A century ago, doctors made regular house calls and patients relied entirely on doctors’ expertise for diagnosis and treatment. In today’s connected world, with unfettered access to information and increased individual autonomy, consumers are actively involved in their treatment plans. They research online, make suggestions about medications to their healthcare providers and expect to be an informed partner throughout the decision-making process.
‘Tis the season to be jolly’ for marketers. I recently had the opportunity to discuss 2018's Holiday Retail Outlook with my colleagues from Alliance Data, Alliance Data's card services business, Conversant and LoyaltyOne. We all agreed, as retailers are planning for the hustle and bustle of the upcoming holiday season, the future looks merry and bright. The National Retail Federation forecasts that retail sales will increase between 3.8 percent and 4.4 percent in 2018 and, it’s predicted that 40 percent of annual sales targets will come from holiday sales. So how can you ensure you meet your sales targets and beyond? Consider these tips: