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Posts filed under category : EPS US - Blog | Content Type Webinar

Experiential loyalty marketing tips

Author: Tad Fordyce

Let’s face it. The loyalty marketing industry has shifted from transactional to experiential strategies and tactics, though we’ve been discussing the transition for well over five years now. It’s been our strategic vision, an integral component of our marketing plans. So what’s the difference today versus five years ago? Primarily, it’s the power of new technology that allows us to implement our strategic vision and connect with loyalty members to create lifetime loyalty through personalized experiences.

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