In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.
I’m not sure if you noticed but it’s an election year. But you probably have as political ad spending is estimated to reach $6 billion during the 2016 election. That’s a lot of dollars being spent to capture my vote.
In today’s digital advertising ecosystem, only the highest-quality ads will achieve the best results. But with the rules for advertising quality rapidly changing, from viewability guidelines to brand safety concerns to combatting ad fraud, it’s often too much for marketers to solve on their own. We caught up with Raju Malhotra, senior vice president of products at Conversant, to get his take on the importance of ad quality and how marketers should approach it.