Your customers now have even more choices when it comes to dining. With the restaurant industry totaling a net worth of $198.9 billion, not to mention the access to more food options through new restaurant delivery options and easier access to groceries and home food service subscriptions, it’s more important than ever to connect with your guests in the moments that matter.
In a recent survey by MarTech.com, only 22 percent of marketing technologists expressed being “fully equipped” to drive the necessary change within their organizations. But it’s no longer budgets, since 70 percent of respondents say they feel adequately funded. So why the disconnect?