A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.

 

Posts filed under category : customer experience

Leading with Vision: Email Reimagined

Author: Oded Benyo

Innovation is defined as something new or different introduced. I find when it comes to innovation, it is easy to lose sight of improving on the tried and true, especially when on the surface the current solution appears to be effective. Forrester describes email as the “old salt” of a marketer’s digital toolkit and “still the most cost-effective promotional channel.” Savvy marketers should be asking themselves, “Am I leveraging email to the best of its ability to deliver personalized experiences and create deeper relationships with consumers?”

Tags: customer experience, Forrester Research, Email

Creating Harmonized Experiences That Drive Loyalty for Life

Author: Chris Norton

You’re researching and planning your next family vacation to Disney World in Orlando, FL.  A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently filled out a direct mail piece indicating you’d like to learn more about visiting “Lego World”. Hold on …. the phone rings. It’s a Vacation Club who’s affiliated with the brand of hotel you’re interested in but this hotel is near Disney Land in Anaheim, CA. They learned of your interest when you called the brand’s hotel toll-free number to inquire about specials and then hit #1 to learn more about a magical Disney Land, not World, experience. Sound familiar? I’m not going to California so the Disney Land messages are just wasted touchpoints, creating “noise” and confusing my experience with the brand.

Tags: customer experience

Page