In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits.
Today, let's explore the use cases for monetizing data in the Utility space.
Posts filed under category : Customer Experience
Innovation is defined as something new or different introduced. I find when it comes to innovation, it is easy to lose sight of improving on the tried and true, especially when on the surface the current solution appears to be effective. Forrester describes email as the “old salt” of a marketer’s digital toolkit and “still the most cost-effective promotional channel.” Savvy marketers should be asking themselves, “Am I leveraging email to the best of its ability to deliver personalized experiences and create deeper relationships with consumers?”
At the recent CRMC conference for retailers, I led a panel discussing why customer experience is the new driver for loyalty. Whether a consumer is making a purchase online or in-store, they expect an experience that’s personalized, convenient and meets their needs. And consistency across channels is key.