Loyalty marketers are acutely focused on how their programs engage consumers to sustain customer loyalty. Marketers must think beyond their loyalty program to the overall brand experience, where the big ‘L’ is established, to achieve optimal success. So what do I mean by the big ‘L’? I define it as the passion, dedication, feelings, emotional connection and trust consumers establish with your brand that motivates them to continue their purchases and move through the customer lifecycle towards lifetime brand loyalty.
This past year was marked by constant change, technological advances and innovation, leading to positive growth across the advertising and marketing industries. The following ten trends played an instrumental role in those successes in 2017 and will continue to make an impact in the New Year:
Individual recognition is becoming a big part of marketing, with 44% of marketers currently using this strategy and 38% planning to implement it in the next 12 months. But what exactly does this mean and, more importantly, what does it mean for marketers?