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Posts filed under category : customer loyalty

Machine Learning: Helping to increase engagement within loyalty programs

Author: Tad Fordyce

Machine learning is a highly talked about topic. Amidst all this noise, it’s important to understand the meaning and relevance of machine learning to marketing and how it helps to enhance customer engagement, and do it at scale. Machine learning can be defined as an application of artificial intelligence that provides systems the ability to automatically learn and improve from the experience (without explicitly being programmed to do so). The benefit to marketers is that it helps them to collect and process massive amounts of data, enabling them to better get to know their customers in real-time, and act in milliseconds to provide relevant offers creating a personalized and engaging experience. And more marketers are adapting machine learning into their marketing programs. 48 percent of companies plan to use machine learning to gain a greater competitive advantage.

Tags: machine learning, customer loyalty

Loyalty found: Optimizing customer experience to encourage allegiance

Author: Sarah Higbee

Customer loyalty is something all brands covet, as it can be hard to come by. Customers are reporting lower levels of loyalty than in the past – 56 percent of surveyed high income consumers indicated they are less brand loyal now, compared to years prior. If customers are less loyalty-driven, does that mean loyalty programs and efforts becoming obsolete? Quite the opposite! A well-marketed loyalty program can drive both customer retention and new customer acquisition for your brand.

Tags: loyatly, customer loyalty

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