This post is contributed by David Daniels, CEO & Founder, The Relevancy Group. The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled consulting services to help buyers and sellers alike to compete more effectively within the broader online economy. Epsilon achieved the leader’s ring in The Relevancy Ring—ESP Buyer’s Guide 2015.
New seasons often inspire change. It’s a fresh start—time to begin something new. For loyalty marketers, it’s a great time to review your program and see if there’s any work that needs to take place. Consider these 5 tips for ‘spring cleaning’ your loyalty program:
January is the time of year to pack up from the holidays and get organized for the New Year. Remember, the one thing you shouldn’t ‘pack-up’ is your customer service. It should remain front and center on your shelves, always. January is an ideal time to refresh your customer service and ensure your team members are offering top notch service during the holiday return process and beyond.