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Posts filed under category : Data

Spring into improved data-driven marketing programs

Author: Mary Staples

Here in Colorado the ski season is winding down and Spring has sprung! Transformation is occurring as the flowers bloom, trees bud and the grass turns green. The Epsilon data team recently met with clients in our annual Client Advisory Forum and the conversations provided insightful tips to inspire data-driven marketing transformation. Consider these client-driven tips to kick off your Spring:

Tags: Data

Achieve omnichannel success through data infrastructure

Author: Jackie Marquis

As brands continue to focus on data strategies aligned to the integration of offline and online, modeling and analytics to achieve personalization and more, it’s become apparent that data is taking on a bigger role. Companies are hiring teams of data scientists to generate deep customer insights and are relying on data efforts to generate a return on marketing spend.

Tags: Data

For the love of data

Author: Maureen Moran

Data is everywhere. As marketers, we use data to create new customer relationships and deepen existing ones. With the abundance of data out there, it’s getting more difficult to not only acquire customers but also to find the right data for our business. It’s about better, not necessarily bigger data and we need to find the right data match that will fulfill our marketing needs and help us exceed our goals.

Tags: Data