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Posts filed under category : Data-driven

The revolution for marketers: Data-driven engagement marketing

Author: Joe Robinson

Over the last decade, marketers witnessed a quiet evolution, as promotion and trade spending slowly combined and created a version of shopper marketing that delivered shopper solutions and retail merchandising benefits. Those traditionally separate and distinct promotion and trade budgets began to meld together in opportunistic ways delivering stronger results than either spending bucket could deliver alone.

Tags: Data-driven, Engagement, Topic, US, Article, Analytics Topic, Data, Marketing