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Posts filed under category : data

The power of data: achieving trust in your loyalty program

Author: Liz Buderus

We talk a lot about consistency as it relates to data and marketing strategy. Being consistent with messaging is essential, and adding some repetition can be a good thing. Often times marketers’ want to communicate to new people instead of the same people repeatedly to drive incremental new customers as well as revenue, but research proves that the more times consumers hear from brands, the more likely they are to respond and interact with your brand versus a one-time communication.

Tags: data, Loyalty