Think about a photograph or painting you’ve seen that made you laugh out loud. Or moved you deeply. Think about looking at a fashion magazine and how you think of yourself wearing those pants to work or your next night out. Images invoke an emotional reaction in us and when they do they often stay in our minds for an extended period of time. How can you leverage this when utilizing data?
Consumers move throughout the day across devices, channels and mediums – from mobile phone to the radio and their computer; consuming and receiving content on Facebook, in their mailbox, on TV and through email. All of these examples are an opportunity for you to get your brand message and offer in front of your target consumer. But how do you determine the optimal audience for a campaign and what channels to market in?
We all know that what and when to promote are major marketing considerations. But the who and how often are right up there too. Especially for those doing physical mailings, how do you know if you’re sending too many? Is it possible to over promote?