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Posts filed under category : Database Management

The pivotal role of email address in database management

Author: Jean-Yves Sabot

Most retailers are collecting emails from newsletter signups, ecommerce, loyalty program signups and e-receipts. According to recent research, 38 percent of consumers report having two email addresses and 31 percent report having three to four addresses. But with disparate databases and volumes of customer records—some old, some new and others incomplete – how do you know if you’re reaching customers not only in the right channel but via their preferred email?

Tags: Database Management, Database