2017 closed with headlines citing a whopping 18% growth in holiday ecommerce sales and 4.9% growth overall. Before popping the champagne and moving into your Q1 to-do list, don’t close the book on 2017 quite yet. With many retailers earning up to 40% of their annual revenue during the holiday season, it is imperative to balance sound long-term strategy with the inevitable high stakes of holiday season. How can you achieve this balance? Through continued Customer Obsession.
Epsilon is pleased to be named one of the 14 digital experience service providers that matter most by Forrester Research in the report: “The Forrester WaveTM: Digital Experience Service Providers, Q4 2017,” as we continue to leverage the power of data, technology, creative and analytics to help brands transform their business and deliver more personalized experiences.