The winds of change are blowing with regards to the use of personal data. Headlines seem to highlight privacy concerns on a daily basis. Epsilon takes great strides to set high standards for ourselves, and, as leaders in the marketing industry, we facilitate conversations on responsible data use with legislators and our peers. Epsilon’s receipt of the Online Trust Alliance’s 2015 Online Trust Honor Roll—for the fourth consecutive year—is just the most recent indication of our deep commitment to respecting consumer privacy. We, as an industry, need to continue to use personal data responsibly and step up to continually evolve and respond to the changing winds.