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Posts filed under category : Donors

Talking to your diverse donors

Author: Liz Buderus

Not all donors are the same. They give at different times and for different reasons. High dollar donors might want to be messaged to differently than an event participant. What messaging will engage a new donor and how does your organization keep that individual?  Understanding motivations, values and propensity to give is important in cultivating donor loyalty and developing a relationship with your constituents.

Tags: Donors, Nonprofit, Topic, Article, Data