Anyone involved in marketing knows that the industry has changed dramatically over the last decade and it’s accelerated even faster in the past five years thanks to digital technology. As consumers interact with brands both offline and online, marketers are struggling to adapt. Why? Because the only way to effectively communicate with customers across media, time and devices in real time is to have a robust customer recognition capability. And findings show that marketers are failing at recognizing customers.
Do you have one burning question about marketing that has plagued you? The question that keeps you up at night? The question you know your boss will ask one day, but you don't know the answer?