Content is now six times more powerful than traditional advertising in turning leads into customers. Currently, 86% of B2C marketers and 91% of B2B marketers use it to better engage, educate, inform, entertain and guide customers along their purchase journey. And 75% of all marketers plan to increase their investment in it the next 12 months.
With back-to-school in the books and the holiday season upon us, now is the time to reflect on past successes and understand how your performance compares to benchmarks. Epsilon's Email Trends and Benchmarks report aggregates data every quarter from over 13 billion emails to give you trends and benchmarks so you can see where your email campaigns stand.
Email is a mature channel, though it is constantly evolving. As an industry we have been talking about getting the right message, to the right person, at the right time – but we haven’t yet mastered it. However, today’s consumer demands a level of relevance and understanding from the brands they interact with in a much more sophisticated way than ever before.