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Posts filed under category : Email

Epsilon's Q2 2017 email trends and benchmarks

Author: Epsilon Marketing

With back-to-school in the books and the holiday season upon us, now is the time to reflect on past successes and understand how your performance compares to benchmarks. Epsilon's Email Trends and Benchmarks report aggregates data every quarter from over 13 billion emails to give you trends and benchmarks so you can see where your email campaigns stand.

Tags: North America email trends and benchmarks, Email

Micro-moments in email: underused and underestimated

Author: Kara Trivunovic

Email is a mature channel, though it is constantly evolving. As an industry we have been talking about getting the right message, to the right person, at the right time – but we haven’t yet mastered it. However, today’s consumer demands a level of relevance and understanding from the brands they interact with in a much more sophisticated way than ever before.

Tags: Email