A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.


Posts filed under category : Email

Email trends and benchmarks show strong email engagement for retailers in pivotal Q4 2017

Author: Epsilon Marketing

As retailers start preparing for 2018's holiday season, it’s always a good idea to inform campaign decisions based on what’s happening in the rest of the industry. Epsilon's Q4 2017 email trends and benchmarks report helps; with quarterly aggregated data from over 20 billion emails sent by Epsilon clients in North America, across multiple verticals. 

Tags: email trends and benchmarks, Email

Reimagine email: Create an innovative environment to test campaigns

Author: Amy Pepler

We are living in an era of disruption and innovation. Though these phrases sound abstract, organizations need to make solid plans for innovation and construct an environment where creative ideas can thrive. This is especially important when trying to inspire teams to innovate around tried and true marketing channels like email. How can email marketers cultivate an environment that fosters more imaginative testing? Consider these tips:

Tags: innovation, Email