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Posts filed under category : Email

10 tips for making your emails accessible

Author: Cindy Hamilton

As digital continues to play a bigger role in everyone’s lives, email accessibility is becoming more important. It involves making sure that everyone can access and read your emails, including people with disabilities who use assistive devices like screen readers, magnifiers, joysticks and eye-tracking technology.

Tags: Email

Q1 email trends and benchmarks: Understanding cross-device behavior remains critical

Author: Epsilon Marketing

“With the continued cross-device behavior from email subscribers, more than ever marketers need to leverage data to reach consumers on their preferred device, with precise timing and a creative message that is optimized for the channel they are interacting in at the time,” shared Judy Loschen, Senior Vice President, Digital Analytics at Epsilon. “To make emails more relevant for consumers, marketers need to focus integrating mobile, social, digital media and email channels to create connected experiences that drives results.”

Tags: Article, North America email trends and benchmarks, email trends and benchmarks, Topic, US, Analytics Topic, Data, Email, Marketing

Why email is the most dependable tool for loyalty marketers

Author: Kara Trivunovic

Recognizing and honoring loyal customers doesn’t always mean you have to have a formal loyalty program. By nature, email subscribers tend to be those that are more brand loyal or brand engaged as driven by the source of subscription. Being able to bring loyalty themed elements in to your email message provides a sense of recognition of the customer and a nod to your appreciation for the relationship that exists. With the increased availability of data, at various customer touches, a brand’s ability to discern loyal behavior is more readily available and actionable than was once possible.

Tags: Article, email, Loyalty, marketing, Topic, US, Email

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