Summer is winding down and the holiday season is approaching quickly. Why not take some time now to evaluate your email performance? Epsilon's Q2 2018 email trends and benchmarks report is here to help with quarterly aggregated data from over 17 billion emails sent by Epsilon clients in North America, across multiple verticals.
Email is an ever-evolving channel. As technology keeps advancing, new email innovations continually emerge. However, many marketers are leery about including them in their programs because they don’t understand how these innovations work.
There’s no question that personalized emails are powerful. Personalized emails can improve click-through rates by an average of 14 percent, enhance conversions by 10 percent, and deliver six times higher transaction rates. Not only does it pay to personalize, today’s consumers actually demand it. In fact, 80 percent of customers prefer brands that deliver personalized experiences and 33 percent of consumers abandoned a brand relationship last year because personalization was lacking.