New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time. So why is it that more than 90% of brands are sending only one welcome message? Capitalizing on the welcome messaging opportunities, at a time when the subscriber is highly engaged, is one of the continued, big misses by brands with their email programs today.
We should be gracious each and every day, but last week on World Gratitude Day or International Day of Peace it became more apparent as to why evoking kindness matters. While the International Day of Peace isn’t a marketing opportunity, it can act as a reminder for marketers as to why including thank you’s within marketing campaigns won’t go unnoticed by consumers.
With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe. This isn’t the first time Apple has made moves to limit the amount of marketing messages iPhone users see. In 2015 with the introduction of iOS9, Apple sparked controversy over allowing users to download ad blockers for Safari. Apple also introduced a “Limit Ad Tracking” feature that has been enhanced in iOS 10.