Google recently made a big announcement that has the email community buzzing and could impact the way we interact with our inboxes. It’s called AMP for Email, and it’s a subset of their web version of AMP (Accelerated Mobile Pages), which launched in 2016. AMP for Email offers more actionable and engaging email experiences. It allows subscribers to complete tasks, take action and do things like RSVP to an event, schedule an appointment or fill out a questionnaire, all without leaving their inbox.
Recognizing and honoring loyal customers doesn’t always mean you have to have a formal loyalty program. By nature, email subscribers tend to be those that are more brand loyal or brand engaged as driven by the source of subscription. Being able to bring loyalty themed elements in to your email message provides a sense of recognition of the customer and a nod to your appreciation for the relationship that exists. With the increased availability of data, at various customer touches, a brand’s ability to discern loyal behavior is more readily available and actionable than was once possible.