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Posts filed under category : Email Trends

Email trends and benchmarks: Marketers need to use the tools, technology and data available to them

Author: Jennifer Wiese

It is no secret that sending personalized, relevant emails can increase subscriber engagement. Triggered emails have proven their effectiveness time and again.  According to the Q4 2014 Email Trends and Benchmarks Report, triggered emails continue to outperform with click rates 135.8% higher than business as usual (BAU) click rates.

Tags: Email Trends, Analytics, Topic, Analytics Topic, Email, Mobile