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Posts filed under category : email trends and benchmarks

Email trends and benchmarks show strong email engagement for retailers in pivotal Q4 2017

Author: Epsilon Marketing

As retailers start preparing for 2018's holiday season, it’s always a good idea to inform campaign decisions based on what’s happening in the rest of the industry. Epsilon's Q4 2017 email trends and benchmarks report helps; with quarterly aggregated data from over 20 billion emails sent by Epsilon clients in North America, across multiple verticals. 

Tags: email trends and benchmarks, Email

Q1 email trends and benchmarks: Understanding cross-device behavior remains critical

Author: Epsilon Marketing

“With the continued cross-device behavior from email subscribers, more than ever marketers need to leverage data to reach consumers on their preferred device, with precise timing and a creative message that is optimized for the channel they are interacting in at the time,” shared Judy Loschen, Senior Vice President, Digital Analytics at Epsilon. “To make emails more relevant for consumers, marketers need to focus integrating mobile, social, digital media and email channels to create connected experiences that drives results.”

Tags: Article, North America email trends and benchmarks, email trends and benchmarks, Topic, US, Analytics Topic, Data, Email, Marketing

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