We’ve been hearing a lot of chatter in the marketplace about how loyalty programs have shifted from transactional to relational. Marketers are advancing their loyalty programs and have embraced experiential reward fulfillment. Companies are now identifying what’s intrinsically driving consumers to their brand and are engaging in unwritten loyalty rewards to enhance members’ experience.
In my previous post I discussed why the traditional method of measuring loyalty is a lot like how a novice approaches golf. In order to advance your loyalty program and build lasting customer relationships, you don't need to focus on an exhaustive list of KPI’s generated by others’ success.
Last week marked the annual Star Wars ‘holiday’. “May the fourth be with you.” In honor of the holiday, I attended the Red Sox Star Wars game night. To say I’m a huge Star Wars fan goes without saying and I attended this spring game at Fenway Park mostly to see the fans dressed up in character. I’m also a Muppets fan and a comic book fan and this is of no surprise to my colleagues. We’re constantly joking about the amount of toys that surround my desk at work. But to me these “decorations” act as inspiration and help to drive creativity in my work as a digital marketer.