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Posts filed under category : Emotional Connection

The power of "unwritten" loyalty rewards

Author: Mary Ann Charlton

We’ve been hearing a lot of chatter in the marketplace about how loyalty programs have shifted from transactional to relational. Marketers are advancing their loyalty programs and have embraced experiential reward fulfillment. Companies are now identifying what’s intrinsically driving consumers to their brand and are engaging in unwritten loyalty rewards to enhance members’ experience.

Tags: Loyalty, Emotional Connection

Driving an emotional connection with consumers through creativity

Author: Dan McDermott

Last week marked the annual Star Wars ‘holiday’. “May the fourth be with you.” In honor of the holiday, I attended the Red Sox Star Wars game night. To say I’m a huge Star Wars fan goes without saying and I attended this spring game at Fenway Park mostly to see the fans dressed up in character. I’m also a Muppets fan and a comic book fan and this is of no surprise to my colleagues. We’re constantly joking about the amount of toys that surround my desk at work. But to me these “decorations” act as inspiration and help to drive creativity in my work as a digital marketer.

Tags: Creativity, Emotional Connection, Digital Marketing, Topic, US, Article, Email, Online