Recently, I had the opportunity to present with my colleague Diana Lewis at Loyalty Expo in our workshop Data Selection, Monetizing and Measuring Performance. Planned workshop sessions are great. The topics of discussion are pre-selected by the subject matter experts presenting, metrics are pulled to prove discussion points and us as speakers are ready to go. But you know what my favorite part is? When you get onsite and the questions that are burning a hole in marketers’ pockets come up for discussion.