Return on investment is a measure commonly used by marketers. But is ROI still the most comprehensive way to measure modern marketing? We believe it is not.
The world of digital marketing is changing. Empowered consumers demand that brands engage with them through personalization and relevance, while marketers struggle with rapid changes in technology, the proliferation of mobile devices and siloed organizational structures.
There’s a massive amount of data across the digital ecosystem. So much in fact, Google stopped counting indexed URLs at one trillion. Here are just a few other staggering stats: Google boasts over 100 terabytes of data, YouTube receives four billion views per day and there are 124 billion tweets per year, that’s 4,200 tweets per second.