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Posts filed under category : Experiential

Merchandising experiential moments for travelers

Author: Epsilon Marketing

With the recession a distant memory, both leisure and business travelers are opening their wallets and driving revenues in the travel sector to new heights. While this is generally good news for travel suppliers, the growth in spending is accompanied by an increase in competition as brands have expanded and new entrants joined the market. Moreover, today’s travelers are more discerning than ever and not surprisingly, their brand affection and loyalty is waning as they exhibit a greater willingness to switch.

Tags: Global, Experiential, Experiential Marketing, Ebook, Topic, Marketing