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Posts filed under category : Facebook

Research unveils the impact digital is really having on consumer shopping decisions

Author: Epsilon Marketing

It’s no secret digital and social have a huge impact on consumer shopping decisions. But what channels and platforms are making an impact? And in what way? Epsilon analyzed consumer shopping habits and sentiment in Q1 2016 via our self-reported consumer survey, Shoppers Voice®. Key insights emerged that shed light in to how consumers are navigating digital and social on their path to purchase.

Tags: Article, digital shopping tools, Facebook, Instagram, social media, Topic, US, Analytics & Research, Social

Leveraging the power of data to engage people on Facebook

Author: Kyle Antoian

It is no secret the consumption of media has changed. Consumers are now interacting with brands not only in-store and online but through a multitude of devices. The opportunity for brands to connect with consumers with relevant messages, in real-time has never been more prevalent, but brands are still challenged with effectively reaching on-the-go consumers. As marketers try to effectively reach consumers across channels where do the best opportunities lie?

Tags: analytics, audiences, Article, data, Facebook, global, social, Topic, Data, Social

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