A brand new view

Welcome to our world! Here you’ll find all the latest thinking in marketing along with news, case studies and other useful resources to support your programs.


Posts filed under category : Financial Services

Consumer dependency on mobile devices: An opportunity for banks to retain and grow their customer base

Author: Lauren Kimball

Our relationship with mobile devices is ever-dependent. The continued use of smartphones has created an amplified dependency to constantly check our devices no matter where we are. Whether we are checking Instagram, Facebook, email or perhaps sending a quick bill through a banking app, the time spent on smartphones is becoming more prevalent. A recent study by mobileinsurance.com revealed that the average person spends 90 minutes a day on their phone. While that figure may not sound like a lot, that amounts up to 23 days a year and 3.9 years of the average person’s life is spent staring at their phone screen.

Tags: Article, Customer Experience, Financial Services, Topic, US, Mobile