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Posts filed under category : Forrester

Customer loyalty is mission-critical in the age of the customer

Author: Tom Francoeur

Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical in the age of the customer.” This according to Forrester Research, Inc. in their latest report: The Forrester WaveTM Customer Loyalty Solutions for Large Organizations.

Tags: Agility Loyalty, Article, Forrester, global, Loyallty, Loyalty, Topic, Walgreens, Analytics & Research

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