Innovation is defined as something new or different introduced. I find when it comes to innovation, it is easy to lose sight of improving on the tried and true, especially when on the surface the current solution appears to be effective. Forrester describes email as the “old salt” of a marketer’s digital toolkit and “still the most cost-effective promotional channel.” Savvy marketers should be asking themselves, “Am I leveraging email to the best of its ability to deliver personalized experiences and create deeper relationships with consumers?”
Epsilon is pleased to be named one of the 14 digital experience service providers that matter most by Forrester Research in the report: “The Forrester WaveTM: Digital Experience Service Providers, Q4 2017,” as we continue to leverage the power of data, technology, creative and analytics to help brands transform their business and deliver more personalized experiences.
The typical American household is enrolled in 29 loyalty programs but only participate in 12 of them. In today’s marketing landscape, customer loyalty should not be viewed as just a marketing program. Loyalty is something you receive from consumers by delivering on your brand values and offering a superior customer experience. Marketers looking to advance their loyalty program need to determine what their consumer values, what encourages them to participate and what entices them to remain active in a loyalty program.